The Last Stretch

We’ve been in single digits for a little while, on the E3 team. The countdown officially ends Friday, at which point we enter what is called in sports ‘overtime’. (Trust me, actual work overtime has been initiated for a while now.)

Remember that Miracle Build from last week? Predictably enough, all the following builds have been hell. We ended up staying past midnight for a few nights more, to the point that we were pretty much brain-dead for the following 3 days.

But the good news is, we made it. We sent a good version to the press, as well as Microsoft. We received glowing reviews from Ubisoft’s Editorial, and the feedback we received from Ubisoft’s press event has been stellar. Yet we don’t have time to fully rest on our laurels, as all these reviews are coming with some major “buts” attached: simply, we have some critical issues still to solve before we can call it ready for E3.

So we’re entering the very difficult period where we know we’re close to success, we’re near exhaustion, but we can’t give up just yet. Energy is starting to wane, if I can judge by the number of people who fall sick for a day throughout the remaining weeks.

Now is the time to clench our teeth, push through the stress, and turn this potential of gold into gold.

Then all that’s left is to wow the rest of the industry at E3.

About Daniel Roy

Daniel is a writer, backpack foodie, slow traveler, and endurance runner. He is the author of the upcoming book, "The Way of Slow Travel: A Hands-On Guide to the Best Travel of Your Life."


  1. Hope to see your video on Live MarketPlace soon. Do you know if they will put it there? They already started to put some Pre-E3 video yesterday of the game lost planet. Lâche pas la patate!

    • I saw the Lost Planet video, and let me tell you that we do much better snow than them. 🙂

      We will probably release footage on Live Marketplace at the same time as E3. I need to check if that’s still the plan.

Leave a Reply

Your email address will not be published. Required fields are marked *